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Management Guides

Library of operational playbooks and best practices.

Sales Techniques

Non-Invasive Customer Approach

How to welcome customers without being pushy, increasing CR.

Observe the customer's body language
Wait 30-60 seconds before approaching

+2 steps

KPI ActionConversion Rate
Cross-Selling & Upselling

Complementary Products Suggestion

Techniques for suggesting related products and increasing UPT.

Identify the main product chosen by the customer
Suggest an accessory that completes the use (e.g., socks for shoes)

+2 steps

KPI ActionUPT
Visual Merchandising

Entrance Layout Optimization

Improve visibility of high-rotation products at the entrance.

Position "traffic drivers" to the right of the entrance
Ensure display height does not block the view

+2 steps

KPI ActionTraffic Count
Team Management

Effective Daily Briefings

How to align the team on the day's goals in 5 minutes.

Analyze previous day's results
Share today's hourly targets

+2 steps

KPI ActionSales vs Target